61% of UK marketers believe consumer segmentation is outdated
Six in ten UK marketers (61%) believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for...
View ArticleSecond Mountain Comms celebrates hattrick of CIPR Awards
Purpose-driven communications consultancy Second Mountain collected a hat-trick of industry awards at the 2023 Chartered Institute of Public Relations (CIPR) PRide awards. The Wiltshire-based business,...
View ArticleGrowthcurve celebrates record $500m funding milestone
Independent digital growth-marketing agency Growthcurve is celebrating record growth having helped their clients raise a combined total of over $500 million (£407m) in venture capital and private...
View ArticleRetail media startup Vector launches after securing £600k
Vector, a UK startup at the heart of a rapidly growing retail media landscape, has launched today, with over half a million pounds in investment from an independent group of investors. Founded by...
View ArticleGrayling Bristol scoops four prizes at the 2023 CIPR PRide Awards
The Bristol office of leading international communications agency, Grayling, has won four awards at the 2023 CIPR PRide Awards for the South of England & Channel Islands. Securing awards in the...
View ArticleFuse set to deliver partnership deals for British Gas
Global Sport and Entertainment marketing agency Fuse has been appointed by British Gas as their agency for its partnership consultancy and activation. British Gas joins Fuse’s roster of clients that...
View ArticleBOXXER announces landmark US TV deal with NBC Sports
BOXXER, the fastest-growing boxing promotional company in the UK, and NBC Sports have today announced a landmark media rights partnership to bring BOXXER events to U.S. audiences. The bouts will stream...
View ArticleBrazil’s most admired advertising executive explains how advertising shapes...
In our latest interview, we spoke to Felipe Simi, the Founder, CEO and Creative Chairman at SOKO and the most admired advertising executive in Brazil, according to 2023 Agency Scope research. We spoke...
View ArticleSocial media in 2024: What businesses must know about the changing market
A social media strategy was once seen as a valuable extra for businesses, but in today’s social media-obsessed world it’s become something of a necessity. With the online realm changing so quickly,...
View ArticleThe leader behind Pearl & Dean’s workplace culture revolution
“Empathy, listening skills, calmness, energy.” These are the four characteristics Kathryn Jacob, CEO of cinema advertising company Pearl & Dean, attributes to a great business leader. Displayed as...
View ArticleHow to get ready for the Digital Markets Act with Usercentrics: Europe’s new...
This article is by Tilman Harmeling, Senior Expert Privacy at Usercentrics At first glance, the European Union’s new privacy law, the Digital Markets Act (DMA), might seem like it’s only relevant to a...
View ArticlePinPoint Media Acquires Paid Media and Creative Agency NOVA+
After a record breaking year, PinPoint Media today announced the acquisition of the specialist DTC Paid Media and Creative Agency, NOVA+. Co-founded in 2020 by Anton Gabb, NOVA+ specialises in Paid...
View Article
